Martial Arts Marketing at Work

Neil J. Mahoney
Summary of Accomplishments with Key Employers

GENERAL ELECTRIC COMPANY		8 years
GE Marketing Training Program -- Successfully Completed. Promoted to: Advertising Copywriter & Publicist -- Created promotional materials and news stories for several GE businesses including Automation Systems Group. Promoted to: Account Supervisor -- Developed promotional programs & oversaw creation of materials for CNC Division, GE Automation Group, Process Controls Division. Promoted to: Regional Manager -- Oversight of all Promotional Programs, Projects & Budgets developed for 12 GE operations throughout Southeast; also training & development of Office staff

BAUSCH & LOMB		5 years
Marketing Communications Manager – Oversaw 12-person operation with $2 million budget. Instituted Motivational Program that greatly increased Dealer Enthusiasm, Participation, Loyalty & Sales. As a result was promoted to: National Sales Manager – Oversaw 55-person Sales Operation for Scientific Instruments & Machine Tool Accessories Increased sales over 45% in 3 years. Doubled market share. Promoted to: VP Marketing & Major Accounts – Ran 40-person, $7 Million Marketing Services Department. Coordinated and Directed all Group sales efforts for accounts valued at $500,000 or more.

ABC BROADCASTING – HITCHCOCK PUBLISHING		7 years
Publisher – Turned around a Manufacturing Management magazine, which had lost 35% of its business in less than 2 years. Through major changes in magazine format and positioning, doubled revenue and market share to become industry leader. Promoted to: VP-Group Publisher – 3 magazines plus Trade Show launch Doubled revenue for second Magazine by entering related market segment. Repositioned third publication to establish it as leader in Manufacturing Automation Successfully launched Trade Show for Industrial Coatings and Finishing

GELTECH, INC.		2 years
VP – Sales & Marketing – Recruited by former manager – who had been President of B&L Instrument Group – to generate sales for start-up company that had unique material for production of scientific lenses and Biomedical devices. Because of nature of process, I recognized that key to success was in miniaturization. Within six months, company had 270 orders valued at $4 million. Production problems, failure of VC firm caused operations to cease.

L.S. STARRETT CO.		5 years
Recruited by former client to be Director of Marketing Assigned Consumer Products Division to turn around Recognized key to turnaround was Contractor business, and headed Project Team that developed products that would have strong appeal to market In process of developing products, recognized opportunity for a magazine dedicated to Commercial Building Construction.   Prepared Business Plan and submitted to Publishers for consideration.

STAMATS COMMUNICATION		3 years
Stamats Communication liked concept of new Commercial Construction magazine. Hired me as: VP-Publisher of BUILDINGS magazine, which had been losing revenue and market share. Restored BUILDINGS to leadership status and profitability Launched COMMERCIAL BUILDING, a unique Commercial Building Construction magazine.

MAHONEY/MARKETING		Present
Sales Materials, Advertising & Publicity Inquiry Qualification/Prospect Development Dealer Sales a Specialty   Trade Magazine Publishing a Specialty   Sales Training/Motivational Programs   Market Analysis/Strategy/Planning